Effect of BERT Algorithm on SEO
BERT is the latest algorithm of Google making it the most effective search engine. BERT bridges the gap between the user’s query and Google’s results. With this algorithm, the context of a word in a sentence is given importance than the meaning of that word. More clearly speaking, Google no more looks for the meaning of the word when kept alone but with relation to other words of the sentence.
How to optimise your website based on BERT?
The answer is simple; make your contents relevant for your visitors rather than keyword stuffing. Google ranks your site better when the visitor’s intentions are met.
Voice search optimisation
SEO is acquiring a new face with voice search technology. Advancement of voice assistants in smartphones have triggered the ease of the process, making it preferred by people of all walks. Voice search is conversational, and so you need to concentrate on long-tail keywords to optimise your contents. Add questions to your headings and answer them in the content below; this helps your snippet to be featured by Google.
Optimise your local SEO and ensure that your Google My Business Page is updated as people usually voice search with the keyword near me. Mobile users mainly use voice search; if the website is not compatible with the mobile screen and have reduced loading speed, the bounce rate will increase.
Video content driving traffic to websites
Videos are more engaging than text contents, and so people spent more time on the website decreasing bounce rate. Posting video contents on social media can increase the click-through rate, also sharing the videos can help to build backlinks. Be sure to post your video supporting the context of the text in it. Adding video sitemap to your site can help in indexing it. The popularity of videos is increasing at a fast pace, and adequate video content on your website can boost its ranking. You can associate with a digital marketing agency for better results.
Quality text content
Structured and well-developed text is the backbone of a high ranking site. Working on the size of the content to improve ranking is an old story and what matters now is the quality and intent of it.
To start with, use headings and subheadings that include keywords at the same time compliment the text under it. Choose keywords with proper research and concentrate on more keywords than a single one. For quality contents, it’s better to approach an SEO company.
Expertise, Authority, Trustworthiness – EAT
Reliability of a site can be defined better using EAT. In simple words, letting the user know who is responsible for the contents for a blog and contact information for a landing page. To improve your EAT, make sure that your site has an SSL certificate, i.e. URL must contain HTTPS instead of HTTP. Listing and showcasing awards, recognition and certifications can add to your site’s credibility.
Predictive search – Future of search
Predictive search helps us to search quickly and find useful results faster. It has taken a new form where query less personalised search results are generated based on the interest of the searcher. The specific factors taken into consideration are unknown but are expected to be search history, location history, calendar, language, etc. Predictive search acquired its present form through continuous development from its early stage of auto-complete back in 2004.
SERPs will continue to mature.
Google is continually improving its policies to serve its users better. Current methodologies of SEO services can turn out to be outdated in 6 months or so. So be prepared and flexible with the strategies you follow for better SEO results. Search console and google trends provide insight into current SEO scenarios.
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